From November 21, 2025, to January 18, 2026, the exhibition “The Italy We Love: Welcome to the Home of the Fiat 500” will be open to the public.
With this event, FIAT and Stellantis Heritage celebrate the commercial launch of the new Fiat 500 Hybrid Torino, dedicated to the city where the 500’s story began in 1957. Hosted inside the Heritage Hub, located in the historic Mirafiori plant, the exhibition retraces nearly seventy years of Italian history through the evolution of a true icon that looks at the future with renewed enthusiasm.
This temporary exhibition is part of a broader calendar of events that, throughout the month, will turn Turin into an international stage devoted to Italian creativity and ingenuity. Under the spotlights is the new Fiat 500 Hybrid Torino, heir to the legendary “Cinquino”, a social and industrial symbol that marks a new step in the revitalization of the Mirafiori site. For over 125 years, FIAT and Turin have shared a story marked by people, ideas, and passion. It was here, in 1899, that the Fabbrica Italiana Automobili Torino was founded, and it is here today that the 500 Hybrid is built, opening a new chapter in the brand’s history.
The exhibition “The Italy We Love: Welcome to the Home of the Fiat 500” welcomes visitors with a simple, heartfelt invitation. The 500 is not just an icon but a familiar presence, an important part of everyday life for millions of people. The exhibition’s layout, designed as a home, opening room by room, turns the Heritage Hub into an intimate, domestic narrative where each space embodies one specific era and way of living. At the center of every scene, stands the Fiat 500, surrounded by meaningful items that crossed the decades of Italy’s recent history - the radio, the television, the computer - in an ongoing dialogue between memory and modernity. The exhibition setup features pastel colors, symmetrical geometries, and storytelling details evoking harmony and familiarity. The result is an emotional journey that reveals how the 500 entered both the homes and the hearts of Italians.
Ten iconic models trace the legend’s evolution: from the 1957 500 N, born from the genius of Dante Giacosa and symbol of mass motorization to the 1958 500 Abarth Record Monza, which set six international speed and endurance records.
Then come the versatile Fiat/Autobianchi 500 Giardiniera, and the elegant 500 L, true symbol of Italy’s economic boom. Produced until 1975, the 500 R marked the end of the first great season of the beloved model. The next chapter began with the 2004 Trepiùno concept, which anticipated the modern rebirth of the “Cinquino.” Visitors then encounter the 500 in a room dedicated to the 2007 version, a contemporary reinterpretation of the original icon that captivated audiences and won numerous international awards, including Car of the Year 2008, World Car Design of the Year 2009, and Compasso d’Oro 2011. What follows is the showcasing of the 2008 500 Abarth, which revived the Scorpion’s bold spirit, while the 2020 500e, the first fully electric version, embodies the combination of tradition and sustainable innovation. The exhibition ends with the 500 Hybrid Torino, the brand-new special edition dedicated to the city where it all began, celebrating the return of one of FIAT’s most beloved models to the heart of its manufacturing roots.
Archival images from the FIAT Historical Archive enrich the walls surrounding the displayed vehicles. On the outer walls of the rooms, evocative frames from cult films of the 1960s and ’70s featuring the Fiat 500 are showcased as a clear reference to the photographic exhibition set up along the historic fence of the Mole Antonelliana (Via Montebello 20, Turin), at the Museo Nazionale del Cinema, highlighting the unbreakable bond between the little Fiat and the world of film. Visitors can access the exhibition by purchasing an admission ticket for the Heritage Hub, using this link. The exhibition is always part of the guided tour, which is available in Italian and English.
But the Heritage Hub experience doesn’t end with “The Italy We Love: Welcome to the Home of the Fiat 500”. Among a collection of more than 300 cars, visitors can explore a rich selection of one-offs and show cars, where every single interpretation testifies the ability of this design to adapt to every era.
At the end of the exhibition, “Mirafiori Since 1939”: a photographic and textual journey retracing more than eighty years of the Turin plant’s history, weaving together industriousness, society, and innovation.
Roberto Giolito, Head of Stellantis Heritage and father of the 2007 Fiat 500, states:
“Some cars make history for their technical or stylistic innovations. Others deserve to be remembered for what they represent in the everyday life of a generation or a nation. Very few manage to combine both - technology and emotion - leaving an indelible mark that transcends space and time. When that happens, we are in front of true masterpieces in the history of industry. Among them, there is certainly the Fiat 500: an icon of Italian style, never out of fashion, which, over the decades, has evolved while preserving its unmistakable character, strong personality, and innate ability to bring a touch of color to everyday life”.
More info on
stellantisheritage.com