People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
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The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
ALFA ROMEO CLASSICHE: NEW SERVICES NOW AVAILABLE AT THE ALFA ROMEO MUSEUM
Alfa Romeo Classiche introduces two new services dedicated to collectors
Turin May 19, 2026
Alfa Romeo Classiche expands its offering with the introduction of two new services at Alfa Romeo Museum in Arese. These new additions are designed to create an even more engaging experience for customers and collectors who entrust their classic cars to the Officine Classiche in Turin. Starting today, the post-restoration handover ceremony and inspection sessions for the Certification of Authenticity can also take place at the heart of Biscione history, transforming a service appointment into an immersive experience.
Among the new features is the possibility of collecting one’s restored vehicle directly in Arese, as an alternative to the traditional handover at the Officine Classiche in Turin—the brand’s specialist facility, active since 2015 in the historic Mirafiori industrial district, where the same technicians responsible for the company collection also work on privately owned vehicles. Specifically, collectors can choose between two options: a “basic” package, which includes transportation of the vehicle to Arese, a handover ceremony in a dedicated area, and a test drive on the museum track; or a “premium” package, which further enriches the experience with video content from the day, a meeting with the technicians who carried out the restoration, and an exciting guided tour through the museum featuring the Italian brand’s icons.
Meanwhile, the Alfa Romeo Museum in Arese is also now one of the key locations for inspections related to the Certification of Authenticity. Starting today, Biscione vehicle owners can entrust their cars directly to Alfa Romeo Classiche technicians on site, where in-depth analyses are carried out and every detail is documented through technical and photographic reports. Essential to ensuring the vehicle’s originality and historical value, this process also creates networking opportunities, including dedicated sessions held during events and club gatherings. Inspection services at the customer’s location or at the Officine Classiche in Turin naturally remain available.
Lastly, the launch of the two new services is showcased through a captivating video starring a privately owned Alfa Romeo 1900, which was first meticulously restored at the Officine Classiche in Turin and then delivered directly to its owner at the Alfa Romeo Museum in Arese. The video can be viewed at the following link..
The services of Alfa Romeo Classiche, Heritage Hub Italy
The Alfa Romeo Classiche program offers three services that are particularly appreciated by customers: the Certification of Origin, the Certification of Authenticity, and Restoration. Specifically, the Certification of Origin reconstructs each vehicle’s history through its chassis number (certifying the year of production), original configuration, engine serial number, and details of the bodywork and interiors—where available in the archives. A further step is the Certification of Authenticity, which attests to the originality of a historic Alfa Romeo and enhances its value. Each vehicle undergoes a rigorous technical and documentary inspection process (including verification of production data in the company archives), analysis of mechanical and aesthetic components, and the issuance of a dossier containing photographs, technical documentation, and a certification plaque. Until now, the service had been provided mainly at the Officine Classiche in Mirafiori or, alternatively, at the customer’s premises. Starting today, collectors will also be able to have their Alfa Romeo inspected directly at the museum in Arese, with the possibility of organizing dedicated sessions during gatherings and events. Lastly, the third service offered by the Officine Classiche in Turin is restoration, ranging from minor maintenance work to complete restorations carried out according to the vehicle’s original specifications. Who better than the parent company to guarantee the highest standards of workmanship, having designed, developed, and produced these cars? This exclusive know-how is what truly sets the service apart. Active since 2015 in the former Officina 83 facility in Mirafiori, on Via Plava in Turin, the Officine Classiche now cover nearly 6,000 square meters and are equipped with multiple lifting platforms, specialized machinery, and a highly precise finishing line, including a dedicated paint booth for individual components.
The Alfa Romeo Museum in Arese
2026 marks an especially significant year for the Alfa Romeo Museum in Arese, which is celebrating the 50th anniversary of its inauguration. Opened in 1976 and renovated in 2015 on the occasion of the world debut of the new Giulia, it stands as one of the most important centers dedicated to Italy’s industrial heritage and automotive identity. The museum itinerary unfolds across three thematic levels—Timeline, Beauty, and Speed—featuring models that have shaped the brand’s history: from the first A.L.F.A. 24 HP to the Formula 1 cars driven by Juan Manuel Fangio, as well as legendary Mille Miglia vehicles and the iconic Autodelta race cars. Today, the Alfa Romeo Museum in Arese is part of the “History” area within the new BOTTEGAFUORISERI project: the creative concept that brings together the excellence of Alfa Romeo and Maserati by blending tradition and innovation into a single vision. The project showcases this extraordinary heritage through a forward-looking journey rooted in the identity and legacy of the two brands. This invaluable heritage also comes to life through the initiative’s Experience Centers—like the Alfa Romeo Museum in Arese—where visitors can explore the brands’ roots in a space where past, present, and future come together to inspire new ideas.
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