HERITAGE HUB ITALY
The project to leverage the historical heritage of Alfa Romeo, Fiat, Lancia and Abarth.
THE PLACE TO EXPERIENCE OUR BRANDS’ HERITAGE
Passion for classic cars has no boundaries, but there are places defined in space and suspended in time that preserve the essence of that passion.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
ITALY |
09-13 JUNE 2026
1000 MIGLIA
Experience the 1000 Miglia with us Over 400 historic cars competing along a route that combines iconic landscapes, Renaissance cities, mountain passes and UNESCO World Heritage Sites.
Vicenza (IT) |
7-8 February 2026
Racing Meeting 2026
Three ‘stellantis Heritage’ racing cars take center stage at the 2026 Racing Meeting
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
Lancia Fulvia
Style and substance
Fiat 124
The authentic “global car”
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
09 JUNE 2026
ALFA ROMEO AT 1000 MIGLIA 2026
The 44th edition of the historical re-enactment of the 1000 Miglia kicked off today
19 maggio 2026
ALFA ROMEO CLASSICHE: NEW SERVICES NOW AVAILABLE AT THE ALFA ROMEO MUSEUM
Alfa Romeo Classiche introduces two new services dedicated to collectors
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
THE CLASSIC BOUTIQUE
Come into a world made up of passion. A wide range of products await you to take care of your classic car or nourish your timeless passion.
Cars for sale
Reloaded by creators is the Heritage HUB Italy project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
Back

STELLANTIS TRIUMPHS AT FESTIVAL CAR 2025

Stellantis celebrates the excellence of Made in Italy with the Lancia Flaminia Loraymo and the achievements of Lancia, FIAT-Abarth, and Maserati.

Turin, 03 october 2025

The Festival Car 2025 Concours d’Elegance, the international event dedicated to classic cars, has just ended. Stellantis’ Italian brands distinguished themselves with numerous prizes awarded to privately-owned vehicles that entered the competition, while the Lancia Flaminia Loraymo, a one-of-a-kind model in the world, part of the Stellantis Heritage collection and usually exhibited at the Turin HUB, received a particularly warm welcoming.


The fourth edition of Festival Car once again confirmed the prestige of the great Italian automotive brands, capable of excelling in a field of the highest importance and reaffirming the deep connection between style, innovation and passion. Dominating the stage at the concours, recognized as a FIVA Premiere Event, was the 1960 Lancia Flaminia Loraymo, which captivated the public with its visionary spirit and a design language that, decades later, still preserves the disruptive force of originality. Moreover its unusual silhouette was also chosen for the festival’s official poster.

In the picturesque village of Revigliasco, three more icons of Lancia history took the spotlight: a Flaminia Super Sport Zagato, winner of the Michelin Award for its blend of sculptural elegance and sporting character; a Flaminia Coupé Pininfarina, recipient of the “ASI Memorial Paolo Pininfarina” award; and an amazing Fulvia HF 1600 “Fanalone”, honored in the Rock category, symbol of an unrepeatable era of racing triumphs and popular enthusiasm.

The timeless appeal of the Trident brand also stood out with two remarkable models, embodying the evolution of a grand touring philosophy that combines luxury and performance: the Maserati A6G Frua Spyder Series III, winner in the Senior category, and the Maserati Indy 4.2 America, which took the spotlights in the Top Class category.

FIAT Abarth also shone with the 850 TC model awarded in the Pop category, and one of just five existing Abarth Classiche 1000 SP models, honored with the Bosch Award and built by Stellantis Heritage as part of the Reloaded by Creators project.

With these awards, Festival Car 2025 celebrated not only the beauty and historical value of the prize-winning cars, but also the ability of Italy’s great automotive brands to convey, through their heritage, a universal message of culture and passion for motoring.

Keep up to date with all the news, events and insights from the Heritage universe.