HERITAGE HUB ITALY
The project to leverage the historical heritage of Alfa Romeo, Fiat, Lancia and Abarth.
THE PLACE TO EXPERIENCE OUR BRANDS’ HERITAGE
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ITALY |
09-13 JUNE 2026
1000 MIGLIA
Experience the 1000 Miglia with us Over 400 historic cars competing along a route that combines iconic landscapes, Renaissance cities, mountain passes and UNESCO World Heritage Sites.
Vicenza (IT) |
7-8 February 2026
Racing Meeting 2026
Three ‘stellantis Heritage’ racing cars take center stage at the 2026 Racing Meeting
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CURIOSITIES
Some connections lead to great stories.
Lancia Fulvia
Style and substance
Fiat 124
The authentic “global car”
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Last News:
09 JUNE 2026
ALFA ROMEO AT 1000 MIGLIA 2026
The 44th edition of the historical re-enactment of the 1000 Miglia kicked off today
19 maggio 2026
ALFA ROMEO CLASSICHE: NEW SERVICES NOW AVAILABLE AT THE ALFA ROMEO MUSEUM
Alfa Romeo Classiche introduces two new services dedicated to collectors
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The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
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Cars for sale
Reloaded by creators is the Heritage HUB Italy project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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FIAT MULTIPLA 6x6

Twenty-five years since its debut in Frankfurt, we have decided to create an exclusive Multipla 6x6 collector's item. A one-off for sale that bears the hallmarks of designer Roberto Giolito, now Head of Stellantis Heritage (Alfa Romeo, Fiat, Lancia, Abarth), and father of the 1998 model. The first "3+3" seater in its segment was so innovative that in 1999 it was exhibited at MoMA and won the title of “Car of the Year” on TV programme Top Gear.

The Multipla redefines the designer's role by dispelling the common notion that designers are solely concerned with styling and aesthetics. In this project, the Fiat Style Centre, in conjunction with an outstanding team, not only gave the car its shape but also conceived its technical and functional characteristics. The result is a revolutionary and unconventional vehicle that combines conceptual originality with a very powerful and communicative design.


The Heritage project is inspired by the six personalities imagined by Giolito in 1998 to coincide with the model’s launch (hence the name 6X6), which embodied different approaches to experiencing the Multipla. They adorn both the interior of this one-off, depicted on the seats, and each have their own very distinctive character: from the explorer, the child racer and the attractive lady, to the elegant gent, the monk and the rebellious Seventies youth.

Virtual images: some details of the real car may differ.


The same refinement characterises the Turchese Bio paintwork, which becomes the backdrop for the overall design of the six personalities applied on the bonnet and side panels. The livery evokes open spaces and the sea, as well as the strong eco-friendly credentials of the model, with its low-emission engines.
The overall effect is accentuated by the mouldings, wheels and bumpers painted in Grey White, a neutral colour that elegantly breaks up the blue body finish.

Discover the video in which Giolito retraces the origins of the Fiat Multipla 6x6, taking us on a journey marked by six intriguing personalities.

If you are interested in purchasing this car, or for more information, don’t hesitate to contact us.

Watch the video