The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
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Officine Classiche
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Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Turin (IT) |
4-6 April 2025
AMTS 2025
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Vicenza (IT) |
8-9 february 2025
Rally Racing Meeting 2025
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Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
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CURIOSITIES
Some connections lead to great stories.
Abarth Formula
From records to a hotbed of drivers
Autobianchi Y10
Loved by every generation
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
Turin, 7th April 2025
2025 Festival Car Concorso d’Eleganza
The Lancia Flaminia Loraymo takes the centerstage
24 March 2025
Lancia Ypsilon: 40 years of elegance, innovation, and success
The Lancia Ypsilon celebrates four decades, establishing its legacy as a European automotive icon.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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 | Check out the upcoming events

This year’s London to Brighton Veteran Car Run has a very distinguished guest: a 3½ HP dating from 1899. The precious model of the first car produced by Fiat is ready to leave its permanent spot at the National Motor Museum in Beaulieu and excite the crowds lining the route.


Stretching 60 miles from London’s Hyde Park to Madera Drive in Brighton, the inaugural edition of the London to Brighton Run took place 121 years ago to celebrate the introduction of the Locomotives on Highways Act. Before this legislation was introduced, motorised vehicles were obliged to carry a passenger whose job was to wave a red flag to warn bystanders of the vehicle's approach. The Locomotives on Highways Act abolished this requirement and also raised the speed limit from 4 to 14 mph.

The 2017 edition of the Run has a special VIP guest in the form of the Fiat 3½ HP, the Turin automaker’s oldest car. It was the first model produced by Fiat back in 1889, when it was known as the 4 HP. The small phaeton has 2-3 seats in a vis-à-vis arrangement and was designed by engineer Aristide Faccioli. The engine is arranged horizontally, the gearbox has no reverse gear and is separated from the engine, while the wheels are driven by a chain transmission. A total of 26 3½ HP cars were made, although only four are known to still exist. 

The vehicle taking part in the 2017 London to Brighton Veteran Car Run is permanently displayed at the National Motor Museum. It has a twin-cylinder horizontal engine with 697cc, a three-speed gearbox—with no reverse gear—and can reach a top speed of 21 mph.

London is set to welcome hundreds of century-old cars from around the world. The Fiat 3½ HP is raring to reach the finish line in Brighton, which will be a victory in itself!

More information at

www.veterancarrun.com